EU modes and the consent bar

Every pixel has an EU visitors mode:

Mode	What happens for EU, UK and Swiss visitors
Ask first (default)	A one-line consent bar appears in the client’s name and colour. The pixel fires only after “Accept”. “Decline”, or no answer within 10 seconds, continues without it.
Always fire	Fires without asking. Only use this if your client has a legal basis without consent.
Never for EU	EU visitors are redirected without this pixel.

Visitors outside those regions are never asked. If the country cannot be determined, the visitor is treated as an EU visitor.

A visitor’s answer is remembered for that domain so they are not asked on every link.