Expiry, click limits and fallback

Open a link and expand Expiry and limits.

• Expire on a date: pick the date and time. Useful for offers and event pages.
• Click limit: the link stops after this many clicks. The count includes every human click since the link was created, so a limit added later respects earlier clicks.
• Fallback URL: where visitors go after expiry. Leave it empty to show a branded “link expired” page in the client’s name and colour.

Expired links stay in the list with an Expired badge so you can extend or reuse them. QR codes printed for an expired link show the fallback or the expired page; they never show an error from someone else’s server.