What is counted

• Clicks: every human visit to a short link, including visits that were routed, split, password-gated or limited.
• QR scans: clicks that arrived through the link’s QR code (the code carries a marker). Scans are also included in clicks.
• Unique visitors: distinct people in the period, counted without cookies. See Unique visitors.
• Page views: for bio pages, a view of the page; taps on buttons are counted per button, not as extra views.

Every number shows the change against the previous period of the same length.