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Add a retargeting pixel

Under Pixels in the client’s workspace, choose the platform, give the pixel a name and paste its ID. Supported: Meta (Facebook and Instagram), Google Analytics 4, Google Ads, LinkedIn Insight, TikTok, Pinterest, X, Snapchat, Quora and custom scripts.

Then open any link, expand Retargeting pixels and switch on the pixels that should fire for it.

Links without pixels redirect instantly. Links with pixels open a tiny page that loads the pixels and continues to the destination after about 0.3 seconds (never more than about a second). Visitors notice nothing; the platforms record the visit for retargeting.